𝗡𝗲𝘄 𝗪𝗜𝗖 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗧𝗼𝗼𝗹𝗸𝗶𝘁: 𝗣𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗻𝗴 𝗶𝗻 𝗦𝗡𝗔𝗣, 𝗧𝗔𝗡𝗙, 𝗼𝗿 𝗠𝗲𝗱𝗶𝗰𝗮𝗶𝗱—𝗘𝗮𝘀𝘆 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗤𝘂𝗮𝗹𝗶𝗳𝘆 𝗳𝗼𝗿 𝗪𝗜𝗖
Our latest WIC social media campaign aims to increase awareness around the ease of qualifying through adjunctive eligibility. This means that households with pregnant or breastfeeding individuals and/or children under age five that are already enrolled in SNAP, TANF, or Medicaid can qualify for WIC without providing additional income documentation. Campaign messaging seeks to remove perceived barriers and draw potential participants to WIC with the assurance that signing up for WIC through adjunctive program eligibility is simple and easy.
Explore our new Adjunctive Eligibility toolkit to find social media content you can immediately put to use, including sample language and a large assortment of high-resolution graphics like the images below. Spanish content will be added soon.
𝗪𝗜𝗖 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗨𝗽𝗱𝗮𝘁𝗲: 𝗥𝗲𝗺𝗼𝘁𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗮𝗻𝗱 𝗙𝗿𝘂𝗶𝘁 & 𝗩𝗲𝗴𝗴𝗶𝗲 𝗕𝗼𝗼𝘀𝘁
Although the COVID-19 federal public health emergency expired on May 11, 2023, WIC remote services will continue. Additional waivers from USDA allows WIC agencies to continue to enroll and serve participants remotely via phone, text, and/or video conference and to continue to provide remote issuance of WIC benefits onto eWIC cards. Starting in August, all WIC applicants and participants will be provided the choice of an in-person or remote appointment.
WIC’s temporary CVB fruit and vegetable benefit bump is extended through September 30, 2023. Temporary CVB amounts are set at 50% of fruit and vegetable consumption recommended in the National Academies of Sciences, Engineering, and Medicine (NASEM) Dietary Guidelines for Americans, resulting in monthly benefits of $25-49 per month each for eligible mothers and children. The benefit boost has improved access to nutritious food for WIC families, leading to increased fruit and vegetable consumption among enrolled children.
Visit the WIC Help New York Resource Center to get updated resources to promote these two vital WIC flexibilities.
𝗩𝗶𝘀𝗶𝘁 𝘁𝗵𝗲 𝗪𝗜𝗖 𝗛𝗲𝗹𝗽 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗖𝗲𝗻𝘁𝗲𝗿 𝗳𝗼𝗿 𝗡𝗲𝘄 𝗪𝗜𝗖 𝗩𝗶𝗱𝗲𝗼𝘀
The WIC Help New York Resource Center is a one-stop shop for WIC outreach and education materials. Our newest resources include short videos in English and Spanish focused on WIC’s breastfeeding education and support, as well as a Ready, Set, Grow with WIC video. Visit the resource center to find everything you need to spread the word and connect families to WIC, including these exciting new videos that you can share on social media, your website, and in other communications.
𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗼𝗿𝘁𝘀 𝘁𝗼 𝗠𝗼𝗱𝗲𝗿𝗻𝗶𝘇𝗲 𝗪𝗜𝗖
WIC is a powerful, evidence-based public health program with a long history of improving health and developmental outcomes for children. Given the program’s proven benefits, U.S. Department of Agriculture (USDA) Food and Nutrition Service (FNS) is committed to modernizing WIC to maximize its impact throughout participants’ entire period of eligibility. FNS recently announced several major investments to support innovation and help reach more mothers and young children. These efforts are part of the White House Blueprint for Addressing the Maternal Health Crisis, which is focused on cutting the rates of maternal mortality and morbidity, reducing the disparities in maternal health outcomes, and improving the overall experience of pregnancy, birth, and postpartum for people across the country. To learn more, visit the WIC Modernization & Innovation webpage.
𝗨𝗦𝗗𝗔 𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗢𝗳𝗳𝗲𝗿𝘀 𝗢𝗻𝗹𝗶𝗻𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗪𝗜𝗖
In February, USDA announced proposed changes to allow online ordering in the WIC program. These changes will help to create simpler, more equitable shopping options for families served by WIC. USDA is working to remove regulatory barriers that prevent online shopping and adding other enhancements to streamline and modernize WIC, like allowing states to research and plan for innovative future technologies beyond the WIC electronic benefits transfer card. Part of the effort is meant to make some flexibilities offered during the pandemic available permanently. The proposed rule is also crafted to modernize current regulations that were written for a paper-based system.
𝗦𝘁𝗮𝘁𝗲 𝗮𝗻𝗱 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗥𝗼𝘂𝗻𝗱-𝗨𝗽
Here’s the latest research and resources from our partners around the state and nation.
• National Academies of Sciences, Engineering, and Medicine (NASEM)
NASEM released a consensus report, Addressing the Long-term Effects of the COVID-19 Pandemic on Children and Families, that reviews the impact of COVID-19 on the health and well-being of children and families, and what needs to be done to reduce longer-term negative effects. In its multidisciplinary review of the literature, the committee found that across almost every outcome of well-being—education, social, emotional, physical, mental, and economic—low-income children and families in racially and ethnically minoritized communities experienced a disproportionately high burden from the pandemic, which is rooted in structural racism, reinforcing long-standing and pervasive inequities.The NASEM committee makes recommendations that provide a roadmap to providing essential supports to children and families to recover from the pandemic’s effects and to rectify the pre-existing inequities that created a disproportionate burden on minoritized and low-income children and families.
• National WIC Association
The 2023 State of WIC report focuses on infant feeding, economic equity, nutrition security, and modernization of the WIC program. It brings lessons learned in 2022 to the forefront of the conversation on reforms, innovation, and policy. This report assesses the infant formula crisis, USDA’s proposed food package rule, and WIC’s role in building a healthier future for all.
• New York State Comptroller
Approximately one-in-ten, or about 800,000, New York households experienced food insecurity at some point between 2019-2021, according to a report from State Comptroller Thomas P. DiNapoli. New Yorkers in Need: Food Security and Nutrition Assistance Programs found that the number of households facing food insecurity declined during the COVID-19 pandemic due to federal relief programs and the expansion of federal food assistance programs. DiNapoli raised the concern that food insecurity may grow as federal benefits lapse. Notably, additional Supplemental Nutrition Assistance Program (SNAP) benefits expired on March 1. Among other recommendations, the report urges the federal government to extend temporary benefits for SNAP, WIC and school meal programs until inflation’s impact on food costs subsides and raise eligibility levels for SNAP and WIC to at least 200 percent of the federal poverty level, while calling on states to conduct outreach to increase participation in SNAP and WIC and make it easier to apply and recertify.